https://www.brandrighter.com/about daily 0.75 2020-07-21 https://www.brandrighter.com/contact daily 0.75 2020-07-21 https://www.brandrighter.com/new-page daily 0.75 2020-07-21 https://www.brandrighter.com/work daily 1.0 2020-07-21 https://www.brandrighter.com/work/righting monthly 0.5 2020-07-21 https://static1.squarespace.com/static/5f106fd2c8fd1b5e9740141c/5f1098c316670b16b125e02c/5f10c4660152f02453bf5680/1595355228933/GIF_HS_2020.002.jpeg Work - My brand needs righting > Initial brand positioning and guidelines for Hello Sunshine, the new content brand for and by women. https://static1.squarespace.com/static/5f106fd2c8fd1b5e9740141c/5f1098c316670b16b125e02c/5f10c58e24a9f920ab7d82bc/1594934779018/FLC_Image.001.jpeg Work - My brand needs righting > I worked with Film at Lincoln Center to help them reposition their brand and develop a new logo for their 50th anniversary in 2019. https://static1.squarespace.com/static/5f106fd2c8fd1b5e9740141c/5f1098c316670b16b125e02c/5f1722139b609b438ed1e661/1595355381318/Screen+Shot+2018-12-13+at+11.59.37+AM.png Work - My brand needs righting > Brand positioning and website design for TruFusion, a Vegas-based boutique fitness business partially funded by ARod. https://static1.squarespace.com/static/5f106fd2c8fd1b5e9740141c/5f1098c316670b16b125e02c/5f17284834de092c20f9531c/1595357563709/Screen+Shot+2020-07-21+at+1.28.50+PM.png Work - My brand needs righting > Brand guidelines for BBVA Compass' "Live bright" campaign, including this manifesto. https://static1.squarespace.com/static/5f106fd2c8fd1b5e9740141c/5f1098c316670b16b125e02c/5f17310c10994f6b7085e10b/1595355456570/joefresh_ex1.001.jpeg Work - My brand needs righting > The first set of brand guidelines for retailer Joe Fresh. https://static1.squarespace.com/static/5f106fd2c8fd1b5e9740141c/5f1098c316670b16b125e02c/5f1731bb2a18737b30f28cc2/1595355715754/Screen+Shot+2018-05-10+at+10.25.31+AM.png Work - My brand needs righting > Initial brand positioning for Align17, the high-net-worth social investment firm revealed at Davos in 2019. https://www.brandrighter.com/work/writing monthly 0.5 2020-07-21 https://static1.squarespace.com/static/5f106fd2c8fd1b5e9740141c/5f1098c316670b16b125e065/5f17349f43411f520301a280/1595356840912/Screen+Shot+2019-12-18+at+12.06.02+PM.png Work - My brand needs good writing > Sometimes creating a brand voice means writing it, too. The folks at TruFusion let me craft their site copy as well as their brand voice. https://static1.squarespace.com/static/5f106fd2c8fd1b5e9740141c/5f1098c316670b16b125e065/5f1736f8bc7edf6554a859a8/1595358304313/Take+Note+New+Music+Tech_Page_1.jpg Work - My brand needs good writing > I often consult for new campaigns on MoMA's retail properties. This particular email I wrote had the highest clickthrough rate of the month. https://static1.squarespace.com/static/5f106fd2c8fd1b5e9740141c/5f1098c316670b16b125e065/5f173a6f4a2d783ee6959a80/1595357982433/Screen+Shot+2020-07-21+at+2.56.21+PM.png Work - My brand needs good writing > Yes, I got to create a gaming app that featured puking robots—and it was a PSA against DXM abuse for teens—AND it was approved by 8 pharma boards plus Partnership for Drug-Free Kids. https://static1.squarespace.com/static/5f106fd2c8fd1b5e9740141c/5f1098c316670b16b125e065/5f173dbced01e6413efcfa31/1595358714339/Screen+Shot+2018-12-17+at+2.09.58+PM.png Work - My brand needs good writing > Content strategy and site guidelines for Solidworks, the leading 3D imaging software brand in the US.